Some suppose [it] to be one [word] in place of another, as in the [quotation] from Sophocles: "much mud is stirred up from jars."[1] Sophocles [is] prone to [use the word] phlo/s ["mud"]. However, wine is not mud. But where does the retailer get wine from? For a wine-seller is one thing and a retailer something else. For in general they used to call those selling something ka/phloi ["retailers"]. [The word] is also [used] by Sophron in the Seamstresses.[2] But Aeschylus calls all trickery kaphlei=a ["hucksterism"]: "[he] offering the skills of a huckster."[3]